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At the present time, the relatively relaxed regulatory regime in the UK has enabled it to become the largest market in terms of gross wager; however, they estimate that significant adoption of gambling services elsewhere, notably in both Western and Eastern Europe, will result in substantial levels of gross wager in those countries. The relative proportion of gross win to total wager varies significantly across different forms of gambling: typically no more than 2.5% for some casino services, around 8% on betting, and up to 25% on some lotteries (for lotteries they have assumed gross win at total tickets sales less prize money and contributions to “good causes”, however they are so defined under the terms of the lottery licence). Furthermore, there are indications that several governments may reduce the proportion of winnings that must be so allocated, providing a greater incentive for the introduction of lottery-based services. Globally, theyenvisage the combined gross win for mobile gambling services rising from just over $1 OOm in 2007 to more than $3.2bn by 2012.

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